Fuel Smarter. Recover Faster. Perform Longer

Data-driven sports nutrition for athletes who want consistent energy, faster recovery, and fewer injuries.
Built around my AFPRS Method (Assess, Fuel, Perform, Recover, Sustain).

Book your FREE consultation now!
FREE NUTRITION PDFs

TRAIN LIKE A PROFESSIONAL. FUEL LIKE ONE.

Your training is elite. Your nutrition is the bottleneck. Fix the Fuel. Unlock the Data. Perform.

EFFORT IS NOT ENOUGH.

You’re doing the work, but the metrics aren't moving.

  • Energy Dips: Fading mid-session.

  • Slow Recovery: Soreness that won't clear.

  • The Guesswork: Inconsistent fuelling strategies.

This isn’t a fitness problem. It’s a system failure. Stop guessing. Start executing.

THE AFPRS PROTOCOL

My signature 5-step framework for availability and performance:

  1. ASSESS – Full audit: Training load, injury history, lifestyle factors.

  2. FUEL – Precision strategy: The right macros, at the right time, for your sport.

  3. PERFORM – Data-led: We track the metrics that matter.

  4. RECOVER – Aggressive protocols to accelerate repair.

  5. SUSTAIN – Long-term habit formation. No short-term fixes.

AFPRS Coaching Programme

1:1 PERFORMANCE COACHING

Total Optimisation for the Committed Athlete.

THE INVESTMENT

£20 GBP / $40 AUD per week (Billed monthly. 3-month physiological adaptation period required).

THE DELIVERABLES

DYNAMIC STRATEGY - Bespoke plans that evolve with your season.

DEEP DATA - Full integration of GPS, RPE, Wellness, Energy Availability, etc.

ELITE ACCOUNTABILITY - Weekly check-ins and reports. Proactive monitoring. Zero hiding.

COMPETITION ARCHITECTURE - Exact templates for training and match-day dominance.

PERFORMANCE RESOURCES - Evolving library of education and recovery tools.

THE STANDARD

NO FLUFF. JUST SCIENCE. I am an SENR & AfN Accredited Performance Nutritionist with a Master’s Degree. Built on the pitch and in the lab.

I understand the demands of Pro Football and Endurance Sport. I don’t just hand you a PDF. I use data to prove performance is improving.

Professional. Measurable. Result-Driven.

Apply for coaching
Icon of a running person, a computer with keyboard and mouse, and a plate with fork and knife on it.

How It Works

Identify your need

Make a booking

Fuel correctly

Book your FREE consultation now!

THE RESULTS SPEAK FOR THEMSELVES

  • A male field hockey player in a white and green uniform, wearing a headband, is bent over with a hockey stick, focusing on the ball on a blue field during a game.

    "Liam helped me unlock that final 1%"

  • A man with dark, curly hair and glasses, wearing a dark green sweater, looking to the side with a slight smile, sitting in a room with a light wall and a plant in the background.

    "Game-Changing Nutrition Support"

  • A smiling male soccer player in a white jersey with his hands clasped together, standing outdoors

    "Less Sluggishness on Matchdays"

  • "We created a plan that worked with my intolerances and travel during preseason, it kept my energy consistent every day."

  • "My focus and physical output improved noticeably through preseason."

  • "I noticed a big difference in my energy and recovery throughout preseason."

  • "Improved my half marathon time by 6% in just 3 months with tailored nutrition coaching."

THE GUARANTEE

I back the AFPRS process completely.

◼ RISK-FREE ONBOARDING Initial consult not up to standard? Immediate refund.

◼ 8-WEEK PERFORMANCE LOCK Follow the plan. If the data doesn't move, you don't pay.

No Risk. Just Results.

AFPRS Coaching Programme
FREE NUTRITION PDFs