Free Call. 3 Actionable Takeaways.
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VO2 Max Testing

The Full 90 Formula™  ·  Football Nutrition by Liam Carroll

BECOME THE
GAFFER'S
FIRST PICK.

In Liam's own research across EFL League 1 to the National League, not a single player hit their macronutrient targets across matchday minus one, matchday, and matchday plus one. Not one. That is not a talent problem. That is a nutrition problem. And it is fixable.

Dominate the full 90. Recover in time for Tuesday. Become the player the manager cannot leave out.

Most players feel the difference within 4 weeks. Many notice it in their first game.

Book a Free Call See Packages

15 minutes. No pitch. 3 things you can fix this week, whether you sign up or not.

Premier League Players SENr Registered Canterbury Bulldogs NRL Barnet FC World Record Athletes MSc Sports Nutrition University of Westminster EFL and National League Premier League Players SENr Registered Canterbury Bulldogs NRL Barnet FC World Record Athletes MSc Sports Nutrition University of Westminster EFL and National League
EFL
Olympic Athletes
NRL Canterbury Bulldogs
Barnet FC
NRL
University of Westminster
EFL
Olympic Athletes
NRL Canterbury Bulldogs
Barnet FC
NRL
University of Westminster

We created a plan that worked around my intolerances and a brutal pre-season travel schedule. My energy was consistent every single day.

Jack

Professional Footballer

I noticed a massive difference in my energy and recovery throughout pre-season. Training harder and bouncing back quicker than I ever had.

Kwame

Professional Footballer

I used to get through the warm-up and already feel flat on matchdays. That does not happen anymore.

Aaron

Professional Footballer

Liam built everything around my actual schedule. My focus and output were noticeably better from the first week of pre-season.

Kaan

Professional Footballer

Choose Your Plan

PICK YOUR
LEVEL.

In Liam's own research across EFL League 1 to the National League, not a single player hit their macronutrient targets across matchday minus one, matchday, and matchday plus one.

Not one. That is the gap this fixes.

Most Popular
£3.30 / day
Less than your morning coffee.
Billed as £100/mo
Founding price. Rises to £150 after first 10 members.
The Complete

Done for you. A first-team nutritionist on retainer, every game week.

  • Weekly Matchday Report (£120/mo) Your game details in. Personal fuelling plan back. Built for that exact fixture.
  • Pre-Match Briefing (£10/mo) Night-before instructions timed to your specific kick-off.
  • Monthly Deep-Dive (£60/mo) Live session. What worked, what changes. Every month sharper.
  • Dynamic Meal Plans (£30/mo) Unlimited. Evolve with your fixture list automatically.
  • Direct WhatsApp Access (£25/mo) Supplement checks, travel nutrition, quick questions. Always on.
  • GPS Data Integration STATSports or Catapult mapped to your fuelling in real time.
  • Calorie Engine + Pro Playbook (£40, yours forever) Position-specific targets and every guide in the vault.
  • The Full 90 Fuel Book™ (£35, yours forever) Football-specific recipes built around the 4-2-1-0 timeline. Pre-match meals, recovery food, travel options. Real food that actually fuels 90 minutes.
Only 5 spots. Every player's GPS data and fixture list is tracked individually. It cannot scale without compromising the standard.
Get The Complete
£1.65 / day
Less than a bottle of water.
Billed as £50/mo
Founding price. Rises to £75 after first 10 members.
The Core

Every tool. Same system. You run it with accountability every fortnight.

  • Bi-Weekly Loom Audits (£80/mo) Personal video audit. Your energy, recovery, and output reviewed and actioned.
  • The 4-2-1-0 Protocol™ (£20, yours forever) Precise fuelling timeline for every game. No guessing.
  • Calorie Engine + Pro Playbook (£40, yours forever) Identical to The Complete.
  • The Full 90 Fuel Book™ (£35, yours forever) Football-specific recipes built around the 4-2-1-0 timeline. Pre-match meals, recovery food, travel options.
Limited to 15 players. Accountability only works when every audit gets proper attention.
Get The Core
Total value £320/mo You pay £100/mo And First Month Free.

Free Discovery Call

15 Minutes. Zero Risk.

Book a free 15-minute call with Liam. No sales pitch. No obligation. You leave with 3 specific, actionable things you can fix this week . Whether you sign up or not. Most players say it is the most useful 15 minutes they have spent on their game.

Instant nutrition audit 3 things to fix this week No obligation whatsoever
Book My Free Call

Zero Risk

The Full 90 Guarantee™

If you do not feel like the sharpest, best-recovered version of yourself on that pitch after your first month, you do not pay a penny. Cancel in one message. No questions. No small print. Keep everything.

Join This Month

First Month Free.

Plus The Footballer's Supplement Protocol™ (worth £20) free for anyone who joins this month. What works, what is wasted, and when to take everything around matchday.

🎁

The 4-2-1-0 Match Day Blueprint™ (free, 5 copies only)

The complete matchday fuelling guide built around the 4-2-1-0 timeline. Timed meals, snacks, and hydration for every kick-off window. The first 5 people to join this month get it free. Once they are gone, they are gone.

Not ready to commit? Book a free 15-minute call first. Leave with 3 specific things you can fix this week. No obligation, no pitch.

Founding price locks for first 10 members  ·  Then £150 and £75  ·  5 Complete spots  ·  15 Core spots
Get The Complete Get The Core

Also available: Team and Club Packages  ·  Corporate Wellness  ·  Speaking and Workshops   Enquire Below

Hear From Our Players

HEAR FROM
OUR PLAYERS.

Hover to pause

Kwame Thomas
Kwame
Professional Footballer
★★★★★

I noticed a really big difference in my energy and recovery throughout preseason.

Aaron Connolly
Aaron
Professional Footballer
★★★★★

Less sluggish on matchdays.

Jack Baldwin
Jack
Professional Footballer
★★★★★

We created a plan that worked with my intolerances and travel during pre-season, it kept my energy consistent every day.

Kwame Thomas
Kwame
Professional Footballer
★★★★★

I noticed a really big difference in my energy and recovery throughout preseason.

Aaron Connolly
Aaron
Professional Footballer
★★★★★

Less sluggish on matchdays.

Jack Baldwin
Jack
Professional Footballer
★★★★★

We created a plan that worked with my intolerances and travel during pre-season, it kept my energy consistent every day.

Need Help?

DON'T WORRY,
WE GOT YOU.

Is This Only For Full-Time Professionals? +
No. The system works from academy level to the EFL because the fundamentals are the same at every level. The players who use this as semi-pros and grassroots footballers often see the biggest jumps, because the gap was wider to start. Your level does not matter. Your commitment does. If you are serious about performing, this was built for you.
I Eat Well Already. Why Am I Still Fading In The Second Half? +
Because eating well and eating for football are two completely different things. What you eat at 4 hours out, 2 hours out, 1 hour out, and at kick-off determines what you have in the tank at minute 70. Most players who eat clean are still getting the timing wrong and leaving a full half of energy on the table every single game. That is the gap this fixes.
Why Do I Have Heavy Legs On Tuesday After A Saturday Game? +
The 30 to 60 minute window after the final whistle is the most important nutritional moment of your week. Most players miss it entirely. Fix that window and you are recovered by Monday instead of Thursday. That is two extra days of quality training every single week. Over a season is the difference between developing and stagnating.
Should I Wait For Pre-Season To Start? +
That is exactly what the players who do not get picked are doing. In-season is when nutrition moves the needle fastest: matchday fuelling, mid-week recovery, body composition without losing power. The players who arrive at pre-season already dialled have a head start that never closes. Every week you wait is a week of performance left on the pitch.
I'm Already On Protein and Creatine. What More Is There? +
Supplements are the 2%. Most players spend all their time and money on the 2% while the 98%: matchday timing, recovery windows, training periodisation. It is completely unstructured. We fix the 98% first, then audit your stack and cut what is wasted. Most players end up spending less on supplements after this, not more.
What If I Get Injured? +
Injury is one of the most important times to get nutrition right. Your body needs elevated protein to repair tissue, specific nutrients to cut inflammation, and careful calorie management to hold on to muscle. Most players undereat when injured and come back weeks behind where they should be. Get it right and you return sharper than when you went off.
What Is The Difference Between The Complete And The Core? +
The Complete is done for you. Send your fixture details and everything comes back: weekly matchday report, pre-match briefing the night before every game, meal plans that update as your schedule changes. You never calculate anything. The Core gives you the same tools and fortnightly accountability, but you run the system yourself. Same results are possible. The difference is how much of the legwork you want to do.
Should I Do This Whilst Injured? +
Yes. Injury is one of the most important times to get nutrition right. Your body needs protein to repair tissue, reduce inflammation and hold onto muscle. Most players undereat when they stop training and come back deconditioned. Get it right and you return fitter than you left.
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Liam Carroll
SENr Registered

Who Am I

Hey, I'm Liam.

MSc Sports Nutrition SENr Registered Former Footballer Hybrid Athlete

I build the engines that drive the modern game. Elite-level nutritional infrastructure. No fluff, no generic plans, no gassing out.

Former footballer. Current hybrid athlete training for marathon performance. I know the 80th-minute feeling. I know the 9-to-5 meal-prep nightmare.

The Lab: VO2 Max and Lactate Threshold testing at an Institute of Health. I know exactly what is happening inside your body at 180bpm.

Professional Football
EFL and National League Pyramid
Elite Endurance
World Record Athletes and NRL
The Lab
VO2 Max and Lactate Threshold
Elite Hyrox
Hyrox Competitors and Marathon
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Last Chance

STOP LEAVING
PERFORMANCE
ON THE PITCH.

15 minutes. No pitch. Leave with 3 things you can fix this week, whether you sign up or not. First month free on any plan.

Book a Free Call

Founding price locks for first 10 members  ·  Then £150 and £75